Joe Girard's 13 essential rules of selling Book pdf

Joseph Samuel Girardi (November 1, 1928 - February 28, 2019), better known as Joe Girard, was an American salesman, motivational speaker and author. Girard sold 13001 cars at a Chevrolet dealership between 1963 and 1978, and was recognized by the Guinness Book of World Records as the seller of the most cars in a year (1,425 in 1973). Girard later became a successful motivational speaker, and gave regular presentations for corporate clients including General Motors, Hewlett-Packard, and kmart. He resided in Grosse Pointe Shores, Michigan until his death.

Girard was the son of Antonino Girardi, "an extremely poor man of Sicilian birth" . He worked from early childhood on. A high school dropout, he started working as a shoeshine boy, then worked as a newsboy for the Detroit Free Press, dishwasher, delivery boy, stove assembler, and home building contractor.

The then 35-year-old Girard walked into a Detroit car dealership and begged a skeptical sales manager for a job as a salesman. He sold a car on his first day and, by the second month, was so good some of the other salesmen complained, and got him fired.

As described in How to Sell Anything to Anybody, Girard decided early in his sales career to adopt the name "Girard" for business purposes as a way to avoid confrontations over his ethnicity or losing customers who might be prejudiced against Sicilians and Italians.

Joe Girard's 13 essential rules of selling book pdf by Joe Girard

How to be a top achiever and lead a great life

"Joe Girard's 13 Essential Rules of Selling" is a book written by Joe Girard, the Guinness Book of World Records holder for the title of the world's greatest salesman. In this book, Girard shares his 13 essential rules for successful selling, drawing on his own experience as a successful sales professional.

The book is organized into 13 chapters, each dedicated to one of Girard's essential rules. These rules include building rapport with customers, listening actively to their needs, and providing excellent customer service.

In each chapter, Girard provides practical advice and real-world examples to illustrate the importance of the rule in question. He also provides actionable tips and strategies for implementing the rule effectively.

One of the key themes of the book is the importance of building and maintaining strong relationships with customers. Girard emphasizes the need for trust and mutual respect in sales, and provides numerous examples of how he has built long-lasting relationships with his own customers.

Another important theme of the book is the importance of hard work and perseverance in sales. Girard emphasizes the need for dedication and persistence, and provides practical advice for staying motivated and focused.

Overall, "Joe Girard's 13 Essential Rules of Selling" is a practical and insightful guide to successful selling. Whether you are a seasoned sales professional or just starting out in your career, this book is sure to provide valuable guidance and inspiration. By following Girard's essential rules, readers can learn how to build strong relationships with customers, provide excellent service, and achieve lasting success in sales.