How to Sell Yourself Book pdf

Joseph Samuel Girardi (November 1, 1928 - February 28, 2019), better known as Joe Girard, was an American salesman, motivational speaker and author. Girard sold 13001 cars at a Chevrolet dealership between 1963 and 1978, and was recognized by the Guinness Book of World Records as the seller of the most cars in a year (1,425 in 1973). Girard later became a successful motivational speaker, and gave regular presentations for corporate clients including General Motors, Hewlett-Packard, and kmart. He resided in Grosse Pointe Shores, Michigan until his death.

Girard was the son of Antonino Girardi, "an extremely poor man of Sicilian birth" . He worked from early childhood on. A high school dropout, he started working as a shoeshine boy, then worked as a newsboy for the Detroit Free Press, dishwasher, delivery boy, stove assembler, and home building contractor.

The then 35-year-old Girard walked into a Detroit car dealership and begged a skeptical sales manager for a job as a salesman. He sold a car on his first day and, by the second month, was so good some of the other salesmen complained, and got him fired.

As described in How to Sell Anything to Anybody, Girard decided early in his sales career to adopt the name "Girard" for business purposes as a way to avoid confrontations over his ethnicity or losing customers who might be prejudiced against Sicilians and Italians.

How to Sell Yourself book pdf by Joe Girard

"How to Sell Yourself" is another book written by Joe Girard, the world-renowned sales expert. In this book, Girard shifts the focus from selling products and services to selling oneself, providing valuable insights and strategies for personal branding and self-promotion.

The book is divided into four parts, each addressing a different aspect of selling oneself. In the first part, Girard discusses the importance of developing a strong self-image, emphasizing the need for self-confidence and a positive attitude. He provides practical advice for building self-esteem and overcoming self-doubt.

In the second part, Girard discusses the importance of developing a personal brand. He emphasizes the need to identify one's unique strengths and talents and to build a personal brand around them. He provides practical guidance for creating a personal brand and promoting oneself effectively.

In the third part, Girard discusses the importance of developing effective communication skills. He provides tips and strategies for networking, public speaking, and persuasive communication, emphasizing the need for clear and concise communication that resonates with one's audience.

In the fourth part, Girard discusses the importance of continuous learning and self-improvement. He emphasizes the need for ongoing education and personal development in order to stay relevant and competitive in today's fast-paced and ever-changing world.

Throughout the book, Girard provides numerous examples and anecdotes from his own life and career, demonstrating the power of personal branding and self-promotion. He also emphasizes the importance of hard work and perseverance in achieving success, encouraging readers to never give up on their dreams.

Overall, "How to Sell Yourself" is a practical and insightful guide to personal branding and self-promotion. Whether you are an entrepreneur, a job seeker, or simply looking to improve your personal brand, this book is sure to provide valuable guidance and inspiration.