Joe Girard's 13 essential rules of selling 图书pdf下载

约瑟夫·塞缪尔·吉拉迪（Joseph Samuel Girardi，1928 年 11 月 1 日至 2019 年 2 月 28 日），更为人所知的是乔·吉拉德，是一位美国推销员、励志演说家和作家。杰拉德在 1963 年至 1978 年间在雪佛兰经销店销售了 13,001 辆汽车，并被吉尼斯世界纪录认定为单年销量最多的汽车（1973 年为 1425 辆）。杰拉德后来成为一名成功的励志演说家，定期向包括通用汽车、惠普和凯马特在内的企业客户发表演讲。他一直居住在密歇根州的格罗斯角海岸，直到去世。

Gerard 是 Antonino Girardi 的儿子，“一个非常贫穷的西西里人”。从小就工作。高中辍学后，他开始当擦鞋童，然后在底特律自由报社担任报刊经销商、洗碗机、送货员、炉灶组装工和房屋建筑承包商。

当时 35 岁的杰拉德走进底特律的一家汽车经销店，向一位持怀疑态度的销售经理恳求一份推销员的工作。他第一天就卖了一辆汽车，到了第二个月他就很好了，其他一些卖家抱怨，他们枪杀了他。

正如在《如何向任何人出售任何东西》中解释的那样，杰拉德在其销售生涯的早期就决定将“吉拉德”这个名字用于商业目的，以避免因种族或失去可能对西西里人和意大利人有偏见的客户而发生冲突。

Joe Girard's 13 essential rules of selling 本书 pdf 阅读和下载 乔吉拉德

How to be a top achiever and lead a great life

"Joe Girard's 13 Essential Rules of Selling" is a book written by Joe Girard, the Guinness Book of World Records holder for the title of the world's greatest salesman. In this book, Girard shares his 13 essential rules for successful selling, drawing on his own experience as a successful sales professional.

The book is organized into 13 chapters, each dedicated to one of Girard's essential rules. These rules include building rapport with customers, listening actively to their needs, and providing excellent customer service.

In each chapter, Girard provides practical advice and real-world examples to illustrate the importance of the rule in question. He also provides actionable tips and strategies for implementing the rule effectively.

One of the key themes of the book is the importance of building and maintaining strong relationships with customers. Girard emphasizes the need for trust and mutual respect in sales, and provides numerous examples of how he has built long-lasting relationships with his own customers.

Another important theme of the book is the importance of hard work and perseverance in sales. Girard emphasizes the need for dedication and persistence, and provides practical advice for staying motivated and focused.

Overall, "Joe Girard's 13 Essential Rules of Selling" is a practical and insightful guide to successful selling. Whether you are a seasoned sales professional or just starting out in your career, this book is sure to provide valuable guidance and inspiration. By following Girard's essential rules, readers can learn how to build strong relationships with customers, provide excellent service, and achieve lasting success in sales.