The Discourse of Commercialization pdf

Jonathan Crichton is Associate Professor in Applied Linguistics and Program Director of the Bachelor of Arts, University of South Australia, and Visiting Fellow in Psychiatry, Adelaide Medical School, University of Adelaide. His academic background is in philosophy (BA Hons, York) and linguistics (MA, PhD, Macquarie) and his research focuses on professional and organisational communication, particularly in health settings. He's involved in projects with practitioners and clients in psychiatry, mental health and aged care that aim to enhance how language is used and understood at critical times in people's lives. He's series editor of three Palgrave research series: Communicating in Professions and Organisations, Research and Practice in Applied Linguistics, and Palgrave Advances in Language and Linguistics; and a member of the advisory board of the Journal of Applied Linguistics and Professional Practice.

The Discourse of Commercialization pdf by Jonathan Crichton

The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment. Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.